Considering the IP video traffic will be 82 percent of all consumer Internet traffic by 2020, it is time that you starts integrating this media into your Business strategy.
#1 Home Page
Even though a Video Background could be over the top in some cases and more suitable for an agency or certain kind of service providers, definitely a embedded Video about your company on your Homepage is a must and well recommended. The webpages with Videos keeps your audience engaged. I recommend Keep them small and smart, add call to action and lead them to next step.
#2 About Page
Having Human faces and personal messages in the video shows your company’s authenticity. Customers get a good insight into the culture and the core value of the company.
#3 Team Page
Helping visitors to understand the people that make up your organisation.
A Team Video is beneficial in 3 areas
- Builds trust with Customers.
- Attracts the right potential future Applicants for your company.
- Build Pride and ownership with your employees.
#4 Product/Services Pages
This is the optimal page for your video. On this page the Customer is interested in learning how he can benefit from your Product/ Service.
Here you are focused on showing the transformation by using your product / service, the user experience. Never forget all videos are to be from Customer perspective. It needs to answer customer’s primary question ‘What do I get ?’ ‘ How does it benefit me ?’
If your product is SaaS, of course, a free Trail period would be the hands on experience. Even in that case a video would initiate the customer to download the Trail version.
Customers today do a great deal of research before the decision to buy, so structure the videos to be educative and empowering the customer to make a decision.
64% of people are more likely to buy an item online after watching a video
#5 Testimonials / Social Page
The Era of commercial Marketing is in the past. Now we are in era of Create-Story Marketing. What does it mean? Every Consumer is a Story teller, which is good, as a company, it is our job to empower customers to tell their story of our Product/service. This most organic relationship building needs to be at the centre of the entire Marketing strategy.
‘Customers listen to and trust on other Customers’
#6 Educational / Support Videos
More and more consumers today are rely on Videos for their buying research. We’re getting to the point where every website needs to have a “video library”— where videos are categorised, educative and searchable. Again on educating and empowering your Customers is a fore front of todays Marketing.
Having a Library of Videos leads to
- Better SEO / Ranking
- Saves tons of money / time on Support Calls
- Enables Customers be engaged with the brand
- Provides faster solutions to Customer queries
- Makes Customers feel smart, because they feel educated and empowered, turning them to own the brand and spread the word.