In Brand Building, Business Writing, or in Personal Life, you could

KISS OR KILL

The Choice is always is with you.

 
What is KISS?

KEEP IT SIMPLE AND SHORT

 
What is KILL?

KEEP IT LONG AND LOSE

 
Always KISS. No matter how complex the subject is, you can still break it down to simple steps. The trick is how short you can keep your message and make your audience still understand. I am still learning that. So going to stop the article right here 🙂